PlumeIQ

Intelligence and insights for the smart-home industry

January 2023

Welcome to Plume IQ, our reveal of data-driven intelligence and consumer insights from more than 2.5 billion connected devices, and over 55 million locations, managed by Plume’s cloud platform.

Plume IQ – Streaming wins in Japan on big game day

The world’s very best teams competed at the FIFA World Cup Qatar 2022. However, when it came to the tournament’s final showpiece, one nation topped the streaming league—and it wasn’t France or Argentina!

From an analysis of data from Plume-powered smart homes, Japanese consumers emerged as the most enthusiastic streamers. In Europe and the U.S., there were only marginal increases in streaming device data consumption during the big game on December 18, 2022, of 11% and 28% respectively compared to the previous year’s baseline, suggesting that broadcast television was the most popular viewing medium. However, Japan saw an exponential increase of 109% in streaming device data consumption versus the baseline. Did the country's stellar performance in the tournament pique the nation's interest?

In all territories we saw an increase in smartphone usage, suggesting that people used the small screen to interact with content and communicate with friends during the game.

Other Plume news

Gear of the year

We’re thrilled that Forbes highlighted Plume’s SuperPod with WiFi 6E as its ‘2022 Gear of the Year’. Working in synergy with Plume HomePass, our latest SuperPod delivers fast, reliable, and safe internet to every device in the home, and is one of a range of OpenSync-certified hardware designs that bring unparalleled choice to service providers.
Learn more >

The value of data

Our data-driven review of 2022 smart home trends, along with predictions for 2023, offers Communications Service Providers (CSPs) a new way to think about growth opportunities—get access to a wealth of customer insight with the Plume IQ Yearbook 2022.
Download the Yearbook >

Best for cyber-security

We’re honored that Plume’s Guard service received the 2022 Fierce Telecom Innovation Award for security! The judges singled out Guard from several strong entries, and the award is a testament to the innovation and capabilities of our AI-driven solution that brings the highest level of cyber-security to every device in the smart home.
Learn more >

Unlocking the MDU opportunity

The underserved Multi-Dwelling Unit (MDU) market presents service providers with an opportunity to access new revenue streams. Our Director of Product Management, Nancy Choi, joins other industry experts for a Wi-Fi NOW Special Event to explore how CSPs can harness cloud- and AI-based technologies to deliver fully optimized connectivity services and unlock a massive market opportunity.
Register now >

News round-up

We were thrilled that The Spirit Slovenia acknowledged our operations in Ljubljana with its 2022 ‘Smart’ award for the significant contributions the team has made to the development of the country's economy.
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We’re excited to kick off 2023 with our new board of advisors comprising talented and vastly experienced telecom industry and business leaders. Learn more from Julian Clover of Broadband TV News.
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What impact has lockdown-enforced working practices made on virtualized and cloud-based services? Euromedia gathered the views from key industry players, including Plume, to address this question.
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